Run Contests
Contests can be a great
way to grab more leads or prospects, get feedback or testimonials from existing
customers, encourage participation or attendance on webinars, and more. And,
it’s not like you have to give away a car or something crazy expensive. In
fact, often times cheaper giveaways will help increase your conversions even
more (perhaps because they think they’ll have a better chance of winning?).
For instance, you can
run an ad where you’re advertising a contest for a free drone that you’re
selling. Anyone who enters you know is probably a potential prospect, as
they’re interested in the drone that you sell. When you do that, you can
immediately advertise a special deal you have on them in case they don’t win
(and offer to refund if they do) and want to get it right away. The benefit
here is that you can get dirt cheap clicks and leads when advertising this way
(on places like Facebook), all while building up a very targeted list (we’ve
built up some big mailing lists and businesses this way at a fraction of the
cost of what our competitors pay for ads).
You can also use
contests as a way to build up your testimonials. Offer to enter customers into
a contest when they submit any testimonials or feedback about your product.
People love contests, which is why it can be a great way to get them to take
action.
Takeaway: Use contests to get
lots of cheap traffic and leads to check out your offers. Or, alternatively,
use contests to encourage testimonials or feedback on your products.
