Instead Of Waiting For Leads To Come To You, Go To Them!
Instead of just building
an opt-in page or a squeeze page and waiting for leads to sign-up or reach out
to you - or instead of waiting for people to find your store and buy from you -
actively go out and find prospects.
Look for questions that
are being asked, which are relevant to what your business provides, on forums,
Q&A sites (like Yahoo Answers or Quora) and social media such as Facebook
and Twitter.
Now take a couple of
minutes to answer those questions, making sure you provide value first and
foremost. This will help you gain extra exposure for your business, help build
you up as an authority in your niche, start to build trust between you and
possible customers and potentially land you some sales.
For example, if you have
an SEO service, look for questions on the best ways to optimize websites. Then
you could leave an answer such as, “Here are 3 tips I find work well…(insert
your tips here). If you’re after more information, I help people with their
SEO, through information and doing it all for them, and here’s a link to an
article I wrote listing 17 tested ways to improve your search engine optimization.”
You’ve already given great information and value in your answer, making people
more likely to click through to your site.
Another example would be
if you were a chiropractor, you can find people complaining about back pain and
offer a couple tips that you think might help them, followed by an offer to
stop by your clinic for a free initial adjustment or consultation.
Or if you were in the
weight loss niche, you could find people asking questions on the best ways to
lose weight, give them a few tips, and then link to a longer video or blog post
of yours mentioning even more tips perhaps with an offer to sign-up for a free
newsletter, which can be used to try to drive them into your main offer.
One last example of an
awesome way to go to leads instead of waiting for them to come to you was when
I first started out online, I decided to just be an affiliate for some diamond
sites (where I’d earn 5% to 15% per sale through my link). I would search the
internet for leads of people asking questions on diamonds, trying to see if
they found a good deal, etc., and then offer to do a free analysis for them. I
would often times end up finding better deals through one of the sites I was an
affiliate for (sometimes I’d even have a coupon or discount through the site),
pass on my affiliate link to the specific diamond, and make a nice commission
when they bought it. All this was done while coming off as being a super nice
guy helping them out (even if I mentioned that it was an affiliate link).
Don’t underestimate the
power of going to leads instead of waiting for them to come to you! In fact, it’s important to note that this
doesn’t just have to be done with consumer leads. You can apply the same
methods to finding other businesses to partner with, for instance, and
proactively reaching out to them to try to land a deal. Or even proactively
going out to leads in the media to see if they’d want to run an article or
story on something that you’re an expert in related to your niche. Even taking
just an hour or two a week doing this can have huge benefits for your business.
Although you can
manually search for leads out on the internet, if you get serious enough about
this technique, there are tools out there like WebFire.com that can help you do
this and more.
Takeaway: Go looking for leads,
instead of waiting for them to come to you. Look on forums, Q&A sites (like
Yahoo Answers) and social media (such as Facebook, Twitter, etc.) to find
questions being asked that are relevant to your offer. Answer those questions,
providing good value, to increase your exposure and potentially make sales.
You can get more of my marketing tips from my Free book Download Now
