Take Advantage Of E-mail Marketing (More Than You Are Now)
E-mail marketing is
cheap and very effective, yet few businesses truly take advantage of that. With
e-mail costs literally being fractions of a percentage point of the cost of
mailing flyers, postcards, etc., you’d think that businesses would be all over
it. However, many only rarely, at best, use it.
Even many online
marketers, who often focus on building up e-mail lists to promote their offers,
don’t mail their e-mail lists as often as they should. Let’s face it - there’s
TONS of competition online. Competitors are already e-mailing your leads
whether you like it or not (after all, how many lists are you on?). If you mail
your lists only a couple of times a month, they’ll likely forget who you are.
And even if they don’t, you’re missing out on lots of opportunities to be
mailing them on your own offers, additional offers you could market to them,
affiliate offers, etc. Consider mailing at least a few times a week, if not
daily (or more in some cases), especially if you could be marketing more than a
single product to them.
And, above all else,
make absolutely sure that you’re collecting those leads, building a list, and
taking full advantage of e-mail autoresponders out there. If not, you’re simply
being a fool and leaving a ton of money on the table.
We had a fellow business
owner in a similar niche to one of ours who almost never e-mailed his list,
despite having tens of thousands of buyer leads. He still managed to have a
nice seven figure business, but it was almost frustrating to us to see how much
money he was leaving on the table. After years of being told that he should
really mail that list and do some promotions to it, he finally agreed to give
it a try. What happened? Well, his first promotion alone brought in a nice six
figure payday after only a few e-mails sent over a period of a few days. And
this was done at practically no cost to him (e-mailing is very cheap) and
almost completely hands free (he just promoted an offer as an affiliate).
Needless to say he was much more into e-mailing his list after that.
Takeaway: Not only should you be
building an e-mail list, you should be mailing them a lot more. Consider
mailing at least a few times a week if not daily with several different offers
mixed in.
